our living stories

 

Preserving Our Legacy of Black-Owned Businesses AND Business Districts

Launching in Tennessee – Growing Across the Nation!

 
 
 
 

WHO WE ARE

Nurturing the cultural economy means growth, more jobs and improvement of the quality of life for everyone. Cultural providers and the businesses that support them contribute to the richness of lives and the greater economy.

Destination Culture will:

  • Highlight Black and minority-owned cultural destinations across the state.

  • Foster economic growth by encouraging travel to the historically significant sites and cultural hubs.

  • Promote cultural awareness and education through storytelling, events, and partnerships.

 
 
 

PRINCIPALS

Monchiere’ Holmes-Jones

CEO + Chief Brand Curator | MOJO MKTG + PR


Nancy Yousef

Chair Board of Directors | Nashville Area Chamber of Commerce

 
 
 

Preserving CULTURE For Impact Tomorrow

Brand Amplification | Cultural Engagement | Legacy Preservation | Community Leadership | Multicultural Marketing | Small Business Advocacy | Innovative Activation | Social Justice Advocacy | Entrepreneurial Impact | Marketing Legacy

 
 
 

Cultural Moments

Historic Places

Making History Curating Culture

 
 
 
 

HYPERLOCAL MULTICULTURAL TOURISM

We amplify the unique traditions, businesses, and events that define multicultural communities. By focusing on local stories and heritage, we empower neighborhoods to thrive while preserving their authenticity. Celebrate diversity, support cultural economies, and experience the richness of every community.

 
 

TOURISM READINESS PROGRAM

Your Community. Your Future.

For over 21 years, we’ve delivered dynamic tourism marketing strategies, amplifying cultural economies and curating impactful experiences in historic neighborhoods. Explore our comprehensive guide designed to preserve, empower, and amplify multicultural communities and traditions.

[View/Download the Program]