Wellness Vibes Fest An HBCU-Focused Wellness Festival

In partnership with

An HBCU-focused Wellness Festival- National Public Health Week - April 3rd-9th, 2023

In Partnership With: TN CEAL, NIH CEAL,Tennessee Department of Health, HRSA and AHEC

Objective:

Generate open conversations about vaccine hesitancy post pandemic among African American college students and recruit campus health influencers

Role:

Lead Marketing Agency

Services:

Brand Strategy, Branding & Design, Creative, Experiential Marketing, Event Planning, Event Management, Community Relations, Social Media and Website Design

Success:

14K+

Total Students

3

Cities Across Tennessee

Memphis | Jackson | Nashville

200

Health Surveys

6

Tennessee HBCUs

1000+

Students Participated

450

Campus Wellness Influencers

Health Education | COVID-19 Boosters | Fresh Juices | Yoga | Health Education | Fresh Juices | GenZ Health & Wellness Conversations | Music | Food | Games

HCA Healthcare Event Marketing Campaign at Essence Festival

In partnership with

HCA Healthcare

Essence Music Festival | New Orleans, LA

Objective:

Engage Essence Fest attendees about HCA career opportunities and brand

Role:

Event Recruitment Marketing

Services:

Event Ideation, Planning & Management, Guerrilla Marketing, Lead Capture, Text Campaign, Brand Activation

Essence Fest 2019 Pop-Up Empowerment Seminar - Morial Convention Center, New Orleans, LA

Event Flyer

Text Campaign

150

Photos Taken

in Career Makeover Studio

350

Premium Giveaways

50+

Qualified Leads Capturedd

MOJO's Experiential Marketing Campaign for Just For Me | CURL PEACE Launch at Essence Festival

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Role:

Experiential Marketing Agency

Services:

Multidimensional Brand Activation, Event Foootprint Ideation & Design, Brand Ambassadors

Objective:

MOJO executed an experiential marketing campaign for the launch of Just For Me | CURL PEACE at the Essence Festival in New Orleans. The objective of the campaign was to create a joyful experience for all attendees and engage them with the brand. The concept involved incorporating bold brand images, music, lighting, vibrant colors, florals and more.

The campaign strategy focused on creating Instagrammable moments that attracted consumers to capture selfies for social media. To maximize visibility, the campaign strategically placed regimen stage risers for influencers near the main walkway, enticing and re-attracting consumers to the brand's footprint. Additionally, the campaign included ten engagement points throughout the footprint, including Brand Ambassadors.

Just For Me | CURL Peace

Just For Me | CURL PEACE is a product line designed for both girls and boys, offering stress-free styling for tender-heads. The products are formulated with gentle ingredients like Shea Butter, Raw Honey, and Marshmallow Root Extract to leave kids' kinks, coils, and curls tangle-free, moisturized, and soft. With eight products that are free of mineral oil, petrolatum, and parabens, Just For Me | CURL PEACE aims to simplify wash days, provide added moisture, and enable gentle and longer-lasting styles. The brand's goal is to bring happiness to everyone using Just For Me | CURL PEACE, promoting less tangles and tear-free hair days.

Through MOJO's experiential marketing campaign, the Just For Me | CURL PEACE brand successfully engaged Essence Festival attendees with an immersive and joyful experience. The strategic placement of Instagrammable art features, influencer-focused stage risers, and multiple engagement points within the footprint ensured maximum brand exposure and consumer interaction. The campaign effectively communicated the brand's message of stress-free styling and gentle hair care, positioning Just For Me | CURL PEACE as a go-to choice for parents and children seeking hassle-free and enjoyable hair care solutions.